The company was founded in 2012 with the aim of creating an internationally recognized Hungarian womenswear brand by launching this unique umbrella label. The Meed invited the best fashion professionals (designers, models, photographers, etc) of the region to collaborate, instead of competing with each other.
Each season the designers work to a brief given by, and under the guidance of the creative director. The signature of the collaborating designers merges with the theme of each collection giving room for creativity. The result is modern and fashion forward where classic shapes are mixed with casual chic for pieces that can be worn day-to-night.
The label offers the opportunity to young designers to showcase their talent and to work with more established ones creating an exciting, new collection each season.